links for 2011-08-10

I great idea I've got to follow.

Unique counts play to the wonder of Google search and, now, by Facebook and Twitter touts, but they are increasingly meaningless in a world that still seems to operate on a single currency: currency. Expect the bounce rates (hit one page and then leave the site) of the fly-bys only to increase in our new age of ubiquity, with mobile devices providing everywhere-and-anywhere access. It is hard not to run into big brands: Add to the Times, the HuffPo, the Guardian, and Mail Online such top-of-Google sites as Examiner.com and eHow. Counting unique visitors — increasingly — is like counting air.