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"I have outlined six broad principles that I believe can be applied as a design methodology for companies building services online today. They are inspired by others, a list of whom would be very long, I’m not going to attempt to document it, I will surely miss someone. Building companies on today’s internet is by definition an exercise in standing on the shoulders of giants. Internet standards from TCP/IP onward are the strong foundation of an architecture of participation. As users pick and choose which services they want to stitch together into their cloud, can companies build services based on these shared data sets in a manner that is consistent with the expectations we hold for the medium? The web has a grain to it and after 15 years of innovation we can begin to observe the outlines of that grain. We may not be able to always describe exactly what it is that makes something “web consistent” but we do know it when we see it."
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