I just got back from lunch. On the radio I heard an ad asking that we boycott Target and visit Wal-Mart instead. The fundamentalist Christian community is up in arms that Target has banned Salvation Army solicitors from their stores. Even some liberals seem to be upset about the ban, but mainly it's the Christians. Myself, I don't much care. I don't really see it as anti-Christian on Target's part (their corporate statement is here) and if I were to take up the cudgel of free speech in the private sphere, it wouldn't likely be on behalf of an evangelical Christian charity.
It surprised me to hear this locally produced issue advocacy ad on our little country radio station. "Star Station" WLRR 100.7 is a one man operation run from a personal computer out of his home by Craig Baker. The station plays "standards" (in monaural!) that seem so old as to all be in the public domain. I talked to Craig last year when I was looking for work and, as an advocate of local independent media, I was impressed with what he put together and enjoyed what he had to say.
He believes the most important part of his programming is his commercials. He has no DJs so they are the only original content he's got. He goes out and records, edits and writes them on his own, on the spot, with the local merchants. Now that's local radio. The ads all have personality, reflecting this time and place like no other media around here. One of my favorites is for Farmers and Merchants Bank, which is touting how it's now technologically up to date because it just added "telephone banking."
I've listened to the station since I've lived here and Craig was right, I listen for the commercials. Lately I've noticed a decidedly Christian turn to the station. Maybe Craig's found a new market and is selling them ads like hotcakes. Maybe he's playing to his Bible-belt audience. Maybe he's a fundamentalist Christian himself (the topic didn't come up in our conversation though I pointedly mentioned my gay partner). I don't know. What I do know is the station's quite popular; Craig knows his market. And Target knows theirs. My friends, who like me travel to Macon to shop at Target, all want one to open up here. I won't hold my breath.
